5 Things Every High School Athlete Should Know About College Recruiting

College recruiting can feel overwhelming—but with the right information, high school athletes can confidently navigate the process at a reasonable cost and way less stress. Whether you’re just starting your journey or already reaching out to coaches, understanding the fundamentals will make all the difference.

Here are five essential things every high school athlete should know about college recruiting.

1. Start Early – Timing Matters

Recruiting doesn’t wait until your senior year. Coaches are scouting athletes years before they graduate. Freshmen and sophomores can start by:

• Building strong fundamentals in their sport.

• Tracking stats, awards, and accomplishments.

• Creating a basic online profile or portfolio.

💡 Tip: Early preparation gives you more time to connect with coaches and refine your skills before recruitment ramps up.

2. Know the Eligibility Requirements

Each league and division has specific rules. For example:

• NCAA Divisions I, II, and III have different academic and athletic standards.

• NAIA and junior colleges also have unique eligibility criteria.

Make sure you understand GPA, standardized test scores, and age requirements for your target schools. Staying eligible is just as important as athletic performance.

3. Create a Professional Online Presence

In today’s digital age, coaches often check social media before making contact. Your online presence should:

• Highlight achievements without oversharing personal content.

• Include a professional email and contact information.

• Feature a short highlight reel or portfolio if possible.

💡 Tip: Programs like Branding Your Game can show you how to showcase your skills professionally and attract coach attention.

4. Understand the Difference Between Verbal & Official Offers

• Verbal Offer: A coach’s informal interest; shows intent but is not binding.

• Official Offer: Comes with a signed National Letter of Intent (NLI) or scholarship agreement; legally binding.

Always keep your options open until the official paperwork is signed, and communicate clearly with coaches.

5. Build Relationships with Coaches

Recruiting isn’t just about stats—it’s about fit and relationships. Take time to:

• Reach out professionally via email or recruiting portals.

• Attend camps or showcase events where coaches will see you in action.

• Ask questions about the program, academics, and team culture.

💡 Tip: Coaches value athletes who are coachable, disciplined, and communicative.

Final Thoughts

College recruiting is a marathon, not a sprint. By starting early, staying eligible, presenting yourself professionally, understanding offers, and building strong relationships with coaches, you’ll set yourself up for success.

If you want to learn how to stand out to college coaches and maximize your recruiting opportunities, check out Branding Your Game—our program guides athletes step-by-step through the recruiting process.